Samsung and Adidas has jointly developed the miCoach sport-focused mobile phone. You can just consider the miCoach as the competitor to Nike+Apple iPod.

The phone comes with a 2-inch LCD display and 2 megapixel camera. You can also find other sport-related or fitness-related functions. It has also an integrated music player and FM tuner.

miCoach is a 14.5mm slider, it will be available in 7 colors, including Gray, Silver, Pink..etc. Like the Nike+ package, you can also sync your work out information with the official site: http://www.micoach.com/